Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More
Information load is a product of the spatial and temporal arrangements of stimuli in the web store. Two major dimensions of information load are complexity and novelty. Complexity refers to the number of different elements or features of a site, often the result of increased information diversity. Novelty involves the unexpected, suppressed, new, or unfamiliar aspects of the site. The novelty dimension may keep consumers exploring a shopping site, whereas the complexity dimension may induce impulse purchases. Simple shopping cart systems allow the off-line administration of products and categories.
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- These concerns majorly affect the decisions of almost two thirds of the consumers.
- They focused on shopping motivations and