Once again, we emphasize the importance of fogeys and guardians as moderators and update training of well being professionals to better guide them. Media naturalness concept (Kock, 2001; 2004) builds on human evolution ideas and has been proposed as an alternative to media richness principle. Media naturalness principle argues that since our Stone Age hominid ancestors have communicated primarily face-to-face, evolutionary pressures have led to the development of a brain that’s consequently designed for that form of communication. Other forms of communication are too latest and unlikely to have posed evolutionary pressures that would have formed our brain of their course.
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Folkvord F, Lupiáñez-Villanueva F, Codagnone C, Bogliacino F, Veltri G, Gaskell G. Does a ‘protective’ message cut back the influence of an advergame promoting unhealthy foods to children? More enterprises are widening their innovation efforts and are seeing just …