E-commerce platforms roll out incentives like free supply, cashbacks or vouchers to spur the gross sales of their retailers. A NielsenIQ survey found that transactions from the annual buying fiesta, staged by numerous e-commerce platforms, amounted to Rp 18.1 trillion (US$1.27 billion) this yr, up fifty six p.c from last year’s Rp 11.6 trillion. His year’s National Online Shopping Day noticed a massive increase in sales from last year’s occasion, suggesting that the web buying increase is way from over.

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