The principle used on this analysis is the speculation of consumer society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the common public makes use of the symbolic worth and mark value referred to as hyper-reality. The outcomes of this research point out that the event of know-how has a job in the selection of symbolic value and signal value by people in consuming commodities. So fruits by Baudrillard is society no longer consume items, but consume symbolic and sign. The suggestion given is that students should contemplate danger, security and safety of online shop.
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